Products

Help your dog feel calm, safe, and settled. Noovi Calm & Serenity is a natural calming chew for stressed and anxious dogs. It helps reduce anxiety, restlessness, and fear while supporting relaxation, restful sleep, and better everyday stress management — without heavy drowsiness.

Key Benefits

• Reduces day-to-day stress and anxiety
• Lowers reactivity to noise and new situations
• Eases anxiety-related barking
• Minimizes destructive behaviors like chewing and scratching
• Makes travel and car rides easier
• Promotes peaceful sleep and better rest
• Safe for ongoing daily use

How It Works

Noovi combines calming botanicals (passionflower, valerian, chamomile), amino acids (L-theanine, tryptophan), and magnesium that work together on emotional balance — promoting calm without excessive drowsiness.

Active Ingredients

• Ashwagandha — strengthens natural stress resistance and reduces nervous fatigue
• Hemp Seed Oil — calms the nervous system through omega-3 and omega-6
• L-Tryptophan 98% — supports serotonin production for anxiety relief
• Passionflower — reduces nervous agitation and improves tolerance to noise
• Valerian Root — calms the central nervous system and reduces anxiety
• Chamomile — reduces nervousness and helps release tension
• Ginger — soothes stress-related digestive discomfort
• Colostrum — helps regulate the stress response and stabilize emotions
• Magnesium Bisglycinate — promotes muscular and nervous relaxation
• Vitamin B1 — calms irritability and supports nervous balance

Daily Serving Guide

What to Expect

First effects are often visible within the first week. For ongoing stress management, daily use is recommended. Suitable for all ages and breeds, and can be combined with other supplements.

Made to a Higher Standard

Vet-approved. Rated 4.8/5 across 136 reviews. GMP/ISO manufacturing standards. Non-GMO, gluten-free, and free of artificial colors, flavors, and preservatives. Independently lab tested. Salmon-flavored savory bites. Backed by our 90-day satisfaction-or-your-money-back guarantee.

Healthy teeth and fresher breath — one scoop a day. Noovi Dental Health Powder acts directly on plaque and tartar with a natural, science-backed formula inspired by human-grade quality standards. No artificial colors, flavors, or preservatives.

Key Benefits

• Reduces plaque and tartar
• Protects gums and teeth
• Promotes fresher breath
• Supports a balanced oral microflora
• Helps prevent dental and gum disease
• Natural formula suitable for daily use

How It Works

After every meal, plaque forms on the teeth. Without regular action it mineralizes into tartar. Noovi's formula works on three levers: it reduces plaque, limits tartar buildup, and freshens breath — for a healthier mouth every day.

Active Ingredients

• Probiotics (3 strains) — help balance oral flora and limit bacterial growth
• Brown Seaweed (Ascophyllum nodosum) — naturally reduces plaque and tartar formation
• Rosemary Extract — powerful antioxidant that protects oral tissue and limits inflammation
• Activated Charcoal — helps bind toxins and supports natural whitening and fresh breath
• Bromelain Enzyme — helps dissolve the proteins that form dental plaque
• Cranberry Extract — known to limit bacteria from adhering to oral surfaces
• Decaffeinated Green Tea — rich in catechins with antibacterial and anti-inflammatory effects
• Yucca Extract — reduces odors thanks to its natural saponins
• Perilla Seed Extract — helps protect oral tissue and reduce gum inflammation

Daily Serving Guide

Sprinkle once daily over your dog's food.

What to Expect

• After 2 weeks: fresher breath
• After 1 month: cleaner teeth
• After 3 months: a healthier mouth

Made to a Higher Standard

Vet-approved. GMP/ISO manufacturing standards. Non-GMO, gluten-free, and free of artificial additives. Independently lab tested. Backed by our 90-day satisfaction-or-your-money-back guarantee.

Give your dog back all the mobility they used to have. Noovi Joint & Mobility is a targeted daily chew that helps reduce joint stiffness and discomfort, supports cartilage and locomotion, and keeps your dog moving with confidence — whether they're aging, athletic, or you simply want to stay ahead of joint wear.

Key Benefits

• Targeted support for better mobility
• Helps reduce joint stiffness and discomfort
• Supports cartilage and locomotor function
• Promotes smoother, easier movement every day
• Aids recovery after exercise
• Protects tissue against oxidative stress
• Well tolerated for long-term use

Clinical Results (90-day study, 783 dogs)

• 94% rediscovered the joy of moving
• 91% regained confidence in their movements
• 85% kept the energy of a young dog

Active Ingredients

• Glucosamine — helps maintain the structure and flexibility of joint cartilage
• Type II Collagen — provides bioactive peptides that support cartilage regeneration
• Chondroitin — supports cartilage hydration and elasticity, limiting wear
• MSM — provides essential organic sulfur, known for anti-inflammatory effects
• New Zealand Green-Lipped Mussel — naturally rich in omega-3 and beneficial glycosaminoglycans
• Wild Salmon Oil — rich in EPA and DHA omega-3 fatty acids
• Organic Turmeric — a source of curcuminoids with anti-inflammatory, antioxidant properties
• Vitamin C (Acerola) — a major antioxidant involved in collagen synthesis
• Vitamin E — an essential fat-soluble antioxidant that protects cells from stress
• Black Pepper — boosts turmeric absorption up to 20x
• Devil's Claw — used for its natural pain-relieving and anti-inflammatory properties

Daily Serving Guide

Use for at least 3 months of regular supplementation for lasting results.

What to Expect

• Week 2: movements become smoother and stiffness decreases
• Month 1: walks are more enjoyable — fewer stops, less stiffness
• Month 3: your dog moves with confidence and rediscovers energy to play

Made to a Higher Standard

Vet-approved formula with clinically studied active ingredients. GMP/ISO manufacturing standards. Non-GMO, gluten-free, and free of artificial colors, flavors, and preservatives. Independently lab tested. Salmon-flavored savory bites. Backed by our 90-day satisfaction-or-your-money-back guarantee.

Nourish the skin from within for a coat that shines. Noovi Skin & Coat hydrates dry, sensitive skin, reduces shedding, strengthens the skin barrier, and brings out a healthy, glossy coat every day — with a natural, science-backed formula and no artificial colors, flavors, or preservatives.

Key Benefits

• Restores shine and softness to the coat
• Hydrates and soothes dry or sensitive skin
• Reduces shedding and dandruff
• Eases minor itching and discomfort
• Supports healthy skin as a reflection of inner well-being

Clinical Results (90 days)

• 93% regained a glossy coat
• 91% had healthier skin
• 86% looked visibly more energetic

Active Ingredients

• Salmon Oil — rich in omega-3 EPA & DHA, nourishes the coat from within for shine and suppleness
• Hemp Seed Extract — provides essential omega-6 that hydrates the skin and boosts coat shine
• Colostrum — strengthens natural defenses and helps skin respond better to irritation
• Turmeric — protects against inflammation and supports skin comfort with antioxidant action
• Apple Cider Vinegar — supports digestive balance and nutrient absorption for visibly healthier skin and coat

Daily Serving Guide

Made to a Higher Standard

Vet-approved. GMP/ISO manufacturing standards. Non-GMO, gluten-free, and free of artificial additives. Independently lab tested. Salmon-flavored chews dogs love. Backed by our 90-day satisfaction-or-your-money-back guarantee.